Services / Portfolio
Our Services
Tailored Solutions for Every Need
TV Commercials & Digital Ads
From creative concepts and scripting to full production and post-production — ads that convert and captivate.
- Creative concept development & scriptwriting tailored to your brand voice
- Full production — direction, cinematography, and on-set management
- Post-production — editing, color grading, sound design, and platform optimization
Music Production & Dubbing
Create Music by a range of Music producers and a battery of Voice of Artists. Available in Indian and Foreign Languages.
- Original music composition across genres — background scores, jingles, and theme music
- Professional dubbing in Indian and foreign languages with native voice artists
- Studio-grade recording, mixing, and mastering for broadcast-ready output
Corporate Videos, Documentary & Storytelling
Brand stories, product launches, and training films crafted from concept to final cut, delivering authentic narratives that communicate with clarity, resonate deeply, and leave a lasting impression.
- Brand story films, product launch videos, and internal training content
- Documentary-style storytelling with research, scripting, and direction
- End-to-end production from concept to final delivery across formats
Animation & Motion Graphics
Explainer videos, animated infographics, 2d & 3d visual effects, 3d models, product windows that make complex ideas simple and engaging.
- 2D and 3D animation — explainer videos, animated infographics, and visual effects
- Product visualization and 3D modelling for e-commerce, retail, and launch campaigns
- Motion graphics for social media reels, presentations, and broadcast packaging
AI Films, Animation & More
From concept exploration to visual execution, we use AI thoughtfully to enhance storytelling while maintaining craft, control, and brand integrity.
- AI-assisted film production — concept development, visual scripting, and scene generation
- AI animation and motion graphics — faster turnarounds without compromising creative quality
- Generative visual content for social media, campaigns, and immersive brand experiences
Consultation & Strategy
Video marketing planning, distribution advice, and content strategy to maximise your reach and ROI.
- Video marketing strategy — content planning, format selection, and campaign structuring
- Distribution advice — platform selection, posting schedules, and audience targeting guidance
- ROI-focused content planning — aligning video output with business goals and measurable outcomes
Portfolio
Featured Projects
Capturing Moments, Creating Impact — Each project in our portfolio represents a unique collaboration, a distinct challenge, and a story waiting to be told. Browse our selected works below to see the breadth of our capabilities and the depth of our creative vision.
TVS : RR310/RTR310 Apache BTO
Post Production
Entrusted with complete post production, Half Past Creative oversaw was involved right from the script stage to the final master. Featuring the RR310 and RTR 310 Built to Order Series, the commercial showcased a futuristic technology lab and captured high speed performance on the race track through dynamic tracking shots and sweeping drone visuals, supported by a sharp and highly collaborative on ground crew. We unified edit, sound, colour, and finishing into a streamlined workflow that preserved the intensity and precision of the ride, delivering a film that matched the engineering excellence of the machines themselves.
FaberCastle: Polychromos Brand Film
Evoking Emotion
This fully CGI film was created to showcase the premium Polychromos range, a line of artist pencils regarded as collector grade instruments. Conceived as a visual tribute to craftsmanship, every pencil was meticulously modelled and rendered in CGI to highlight its material richness, precision, and iconic detailing.
The film transforms these pencils into the heroes of a dynamic artistic journey, using light, texture, and movement to build a striking piece of digital artwork that reflects the sophistication and legacy of the Polychromos name.
Birla Opus: One Aero
Aerosol Mastery
Created entirely in CGI, the One Aero brand film introduced Birla Opus new line of paint sprays through a visually immersive and precision driven narrative. Designed to showcase the product’s innovation, control, and finish, every surface, spray burst, and colour transition was crafted with meticulous digital detailing to reflect the performance and refinement of the range.
While early explorations considered an AI led route, the depth, realism, and controlled artistry of traditional CGI ultimately delivered a far superior visual experience. The final film stands as a testament to craft led execution, elevating the product into a bold and contemporary brand statement.